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When Yamaraj went Viral – Best Video Marketing Campaign for Drunk Driving

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Posted in Case StudiesIndustry News

Innovative Video Thought: On Saturday the 16th, our Facebook and Twitter accounts had one common post from friends; a video of Yamaraj inside people’s car, leaving them baffled.  An initiative taken by Chennai’s Tapas bar Zara’s with the Chennai City Traffic Police, it was made to create awareness for drunk driving. Titled ‘Drink and be [...]

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